Agency:
Jack Morton Worldwide
Role:
Creative Director
Challenge:
Trust and belief in Telstra’s partnership with licensees and partners needs attention. This conference provides Telstra an opportunity to strengthen and re-invigorate the relationship, and align corporate, licensees and partners as ONE.
Idea:
Creativity reinvigorates the old. Collaboration and involvement strengthens partnerships. We need to bring to life how Telstra, its Licensees and its partners, can together we can achieve a World Class Performance. Creative Territory: Festival. A festival is the physical manifestation of fellowship. It is staged by a community and celebrates a unique aspect of that community. These celebrations also offer a sense of belonging. People go to festivals with individual needs but share a common goal or purpose.
Scope:
Social, Digital, Event Conference, Experiential, Content