Link to Content Piece:
Agency:
Boom Natives
Role:
Creative/ art director
Challenge:
Create an online content piece to support the launch of Xbox One Ryse: Son of Rome video game by giving gamers the opportunity to really engage with precise skills of the Roman Centurion.
Idea:
Working with media agency UM and Microsoft, a 5 minute content piece was produced featuring the Nelson Twins to promote the new Xbox game 'Ryse: Son Of Rome". The piece featured the brothers as Roman soldiers in training - carrying out a series of 'kill moves' on a meat mannequin. The video went live on YouTube and resulted in over 269,000 views.
Scope:
Digital, Content, Social