AGENCY:
JWT Melbourne
ROLE:
Creative Director
BIG IDEA:
A wine bar reflective of the spiritual home of Penfolds Magill Estate, Max’s Bar is designed to inspire customers through a journey of discovery that tailors itself to their desires. Bar seating - luxurious comfort and connection with staff. Perfect for drop in guests or tier one and tier two experiences. Ownable design - leaning into exiting venue features, a statement piece can become a recognisable asset. Group seating areas can become the most photograph worthy.
OUTCOME:
Launching 2019/20